Guy: And nevertheless, by 2014 you had 67% of the exercise tracking marketplace. I signify, Fitbit was just totally dominating the market. I imply, have been you and Eric executing victory laps and substantial-fiving just about every other and pondering again to all individuals doubters? I mean, I recall heading to the TED Conference in 2013 and receiving a Jawbone in my reward bag. I mean, what was heading on? What was likely on?