Begun in July 2010, the album experimented with R&B and highlighted considerably less pop rock than her 1st two albums. Lappin, Erick. "Is Lana Del Rey Pop or Alternative?". Brink, Stefan (2008). "Who ended up the Vikings?". Return of Dublin's Viking Warship Archived 18 October 2008 at the Wayback Machine. Andrew Curry (July 2008). "Raiders or Traders?". Hall, Richard Andrew (2007). The World of the Vikings. Hall, Richard (1990).