When Disney card income started to decrease, Nintendo realized that it experienced no real choice to relieve the predicament. Its most important markets are Japan, America, and Europe, and far more than 70% of its full income appear from the latter two territories. To differentiate the Famicom from its opponents in America, Nintendo rebranded it as an leisure process and its cartridges as Game Paks, and with a design reminiscent of a VCR.