With extra than ten million associates, it is the fourth-most common pornography website on the Internet soon after XVideos, XNXX and Pornhub. Surpassing ten million associates in 2015, xHamster turned the 3rd most popular pornography Internet site, after XVideos and Pornhub. The web-site has been targeted as part of malvertising strategies, and some governments have blocked xHamster as element of larger initiatives from Internet pornography.