Desiring a modify of scene, Cecil B. DeMille, Jesse Lasky, Sam Goldfish (afterwards Samuel Goldwyn), and a team of East Coast businessmen designed the Jesse L. Lasky Feature Play Company in 1913 more than which DeMille turned director-common. Goldwyn was later fired from Famous Players-Lasky due to frequent clashes with Lasky, DeMille, and finally Zukor.