Leisure magazine called Gemmayzeh "SoHo by the Sea," owing to its colorful and chic cafés amid nineteen fifties condominium structures and hole-in-the-wall stores. In the magazine report, "The Story of an Eyewitness," Jack London describes the outcomes of the San Francisco Earthquake of… The staff unexpectedly played perfectly through the 2013 period, which transpired two decades soon after the earthquake disaster.