The track went viral many thanks to the "In My Feelings Challenge" (Also acknowledged as the Do The Shiggy Challenge). In individual, the number of American grownups who had utilized an on the internet courting web-site went from 9% in 2013 to 12% in 2015 although these who utilised an on line dating program software on their cellular phones jumped from 3% to 9% throughout the very same time period.