On December 12, 2006, Apple commenced to release advertisements in Japan that have been similar in design to the US Get a Mac adverts. While not strictly a element of the advert marketing campaign, Hodgman and Long appeared in video clips throughout Steve Jobs's keynote addresses at the 2006, 2007, and 2009 Worldwide Developers Conference and the 2008 MacWorld Expo. Before the campaign's start, Apple had seen lower product sales in 2005-06.