According to the official Heinz web page, Henry Heinz carried out the phrase "57 Varieties" on all of the Heinz bottles of ketchup immediately after seeing an advertising indication that reported "21 types of shoes." Heinz loved the marketing and advertising angle of this, and thought that 57 was a blessed quantity at the time. There is very little completely wrong with this, because you are admiring the lovely, what is developed by nature.