Crystal Dynamics up-to-date the character model to include more realism, but retained previous layout features. In late 2010, Square Enix announced a franchise reboot titled Tomb Raider the new Lara Croft would be a darker, grittier reimagining of the character. Lara Croft mainly seems in the Tomb Raider online video activity series published by Square Enix Europe (previously Eidos Interactive).