We're talking HALF the quantity of calories the typical guy must be consuming each day in ONE HAMBURGER. For every single point of ego you contribute to your marketing you subtract one point of effectiveness. As the title suggests, Obama is not actually making his own decision or composing his own teleprompter speeches. McDonalds may be very hassle-free but is not much nourishing. Starbucks, McD's are not the only ones who play here.