The live performance lifted in excess of US$350,000 for the Equal Justice Initiative. On August 7, 2020, Tesfaye held "the Weeknd Experience", an interactive virtual concert on the social media system TikTok that drew two million whole viewers, which include 275,000 concurrent viewers. In October, he joined football player Tom Brady's NFT platform Autograph as a member of their board of administrators. Bartlett, Tom (17 January 2018).