According to the formal Heinz web-site, Henry Heinz applied the phrase "57 Varieties" on all of the Heinz bottles of ketchup just after observing an promotion indication that said "21 models of footwear." Heinz liked the internet marketing angle of this, and believed that 57 was a fortunate variety at the time. There is nothing at all incorrect with this, mainly because you are admiring the wonderful, what is created by nature.