The Ferrari FF shares the look language of contemporary Ferrari cars, such as the retracted headlights of the Ferrari 458 Italia and the dual circular taillights seen on the 458 and 599 GTB Fiorano. Work on the shoot brake concept, designed underneath the direction of Pininfarina's former design director Lowie Vermeersch and Ferrari's Style Center Flavio Manzoni, first began following the creation of 2007's Sintesi show car.